Breaking tradition, Reality

The Influence of Secular Marketing on Competition in Christian Faith

The FIFA World Cup competition just kicked off a few days ago. I joined some friends to enjoy a match and relived the passion of watching the worlds most loved game.  Just like in the Enterprises in the business World, there was nothing strange about and countries competing to win games.

At halftime, an online post-marketing a church caught my attention on my phone. Like many I have come across, the post was unapologetic about how they are the best and have the best and invites the best to visit and make the church their home church.

There is nothing wrong with inviting people to church. However, there is need to be concerned about how secular marketing is fueling church competition.

In the first place, many get offended when you point out where we Christians and the church as a body need to improve on. They think it is the church’s birthright to criticize the world and the church should never be corrected where they go adrift.

The Spirit of competition in the Christian faith is the spirit that incites people or churches to strive to be “better” than their fellow Christians.

Competition has penetrated the Christian faith so much so that many churches and Christian organizations approach ministry like a sports event or climbing the ladder of success in the corporate world.

The focus, these days, is to be the best and no more to be the best in serving as Christ served. We take pride in boasting on how our personal excellence has made us better than other Christians or how our churches and events are better than that of our neighbors.

The priority seems to have shifted from how can I present or represent Jesus Christ to the world to how can I portray myself or my church to the world.

Bible in Romans 14:13 says “Let us stop passing judgment on one another. Instead, make up your mind not to put any stumbling block or obstacle in the way of a brother or sister.”

This tradition of striving to be better than others, and the feelings associated with that, is a carnal thing that must be removed from the church of God.

The Christian faith is about love, discipleship and servant-hood. It is a calling to influence and help people and not about appealing to religious consumers to compete.

Competition is all around us. But we must never accept competition as a valid method in working for God. Instead, we must diligently drive it out of our lives.

Competition diverts attention from the great commission.

We need to start putting each other first and serve from the heart with the love of Christ. We need to start yielding to the influence of God’s Spirit instead of yielding to the dictates of human desire and glory of men’s praise.

The Bible says “Be devoted to one another in love. Honor one another above yourselves… “Live in harmony with one another. Do not be proud, but be willing to associate with people of low position. Rom 12: 10, 16.

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